Buff & Sports Marketing

Last Friday we had our second edition of our Outdoor Nights, another night Grava Pals to enjoy and be inspired about outdoor with a talk after the screening about Sports Marketing with Sergi Muñoz from Buff.

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For this second edition, we have been chosen different documentaries, we started with a short one about the 30 years of the brand to understand the revolution of a single product for the outdoor, followed by a documentary about Zach Miller, an ex-athlete from Buff and his attempts to win the UTMB, ending with a short clip about the collaboration of POW and Buff to show the audience also the social side of the brand with their project Do More Now

After the documentaris we had the pleasure to do a talk with Sergi about Sports Marketing.

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Outdoor nights is a proposal by the Athletic Affair think tank to have a different Friday night to enjoy a curated selection of outdoor movies to be inspired and discover new adventures and new sports. Everything in an informal atmosphere with beers and friends to enjoy good networking.

For the summer sessions, our home for the Outdoor Nights is Grava Pals, a coffee spot at the heart of Empordà with one of the best cycling atmospheres in Girona.

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